During my studies in digital marketing and communications, I developed key skills such as social media management and the creation of engaging content. My interest in innovative ideas allowed me to explore creative strategies to capture audience attention. I learned the importance of combining creativity with data-driven approaches to design impactful campaigns that connect with consumers while achieving marketing objectives. This balance between creativity and strategy has become a central theme in my career.

My first internships took place at Bebold, a digital agency based in Martigny and Lausanne, where I gained valuable experience in digital marketing and communication.

• Internship in Digital Marketing and Communication:
  During this internship, I worked within a dynamic team, creating social media content and analyzing the performance of ongoing digital campaigns. This role allowed me to develop my communication skills and learn how to use analytical tools to better understand market needs.

• Internship as a Digital Trainee, focused on Project Management:
  My second internship focused on project management. I coordinated creative and technical teams to ensure deadlines were met and objectives were achieved.

These two internships allowed me to gain technical skills and understand the importance of collaboration in achieving the agency's overall goals.

My internship as a Project Manager at a B2B-focused agency was a valuable learning experience in communication and marketing. I coordinated various projects, ensuring deadlines were met and client satisfaction was achieved. Close collaboration with the marketing and development stakeholders was key to maintaining smooth and effective communication.

This experience allowed me to develop key skills such as project management, strategic planning and performance analysis. I also strengthened my ability to manage professional relationships, which is essential in the dynamic B2B sector. These skills will be valuable for my future projects.

During my time at Nestlé Health Science, I was part of the dynamic e-Business team, focusing on marketing and digital communication. My role involved coordinating across multiple international markets, acting as a bridge between these markets and external agencies to ensure seamless project execution.

Key responsibilities included:

• Managing multi-market projects, ensuring alignment with business goals and local market needs.

• Collaborating with agencies to develop and implement social media strategies, including content creation for YouTube and a CRM campaign.

• Facilitating communication and knowledge sharing between markets to promote best practices and drive impactful results.

This experience allowed me to deepen my expertise in digital marketing while refining my skills in cross-functional collaboration and international project management.